Volkswagen Launches “Why VW” Stories Brand-to-Retailer Marketing Campaign
Earlier this year, Volkswagen of America, Inc. (“VWoA”) launched a campaign which taps into the strong passion that people have for the brand and its products. Known as “Why VW”, the VWoA campaign has put out a call for owners and enthusiasts to submit their stories and explore those submitted by others.
To extend the reach of this innovative program, VWoA partnered with Promoboxx to launch the brand-to-retailer extension of Why VW – a first for the manufacturer. Focused on capturing and sharing the stories of Volkswagen owners and fans, the application was ported to dealerships’ Facebook® pages with an aim to draw new consumers into the Volkswagen experience.
But that’s not all; with the Why VW Stories application, VWoA is allowing each of its dealers to customize and share their own versions of the app in order to connect with local consumers.
The good news? VW dealers are loving it! They’re participating and sharing their very own #vwstories apps daily. Here are some examples of their apps and shares: